Barry Schwartz wrote - Modern Torture
285 Type of cookies
100 TV
30 VCR
75 Ice - Teas
175 salad Dressing
275 cereal
40 Tooth Paste
Is it so ? is more choice harmful ?
Choices come from extension of a services or product – where in benefits of an existing product can be ‘stretched’. When a marketer gives choice to the customer it – makes customer ‘engage’ with a product. Entire kids range of products – like beverages, biscuits works on this- engagement – ‘collectables’ – where kids are encouraged to collect different freebies with the products. And all people have there own ‘consideration set’. For Eg: Hundred’s of movies are released across the world every Friday – but we read the review of the movie that we wants to watch and watch the one we want to see.
Read the other viewpoint here
http://www.livemint.com/2007/06/18140808/Drivers-Seat-When-less-is-mo.html
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