Keynote Vs Powerpoint

Keynote is indeed gaining ground- with strong support from a section of specialist
this is the take of Edward Tufte

With characteristic Apple elegance, Keynote produces more gracefully designed slides than clunky PP. Keynote is useful as PP slide reader. Both Keynote and PP serve as competent Projector Operating Systems: projecting full screen color images and videos.

About 80% of the deep problems with PP, however, are also problems with Keynote since there is inherent defect in slideware: low resolution, replacing sentences with grunts, relentless sequentiality, and so on through the rest of the problems. About 80% of my essay could just as well be called The Cognitive Style of Slideware: Pitching Out Corrupts Within.

Consequently, slideware redesigns are largely futile exercises; solutions for serious technical reporting are found in good technical reports, not in the interior redecorating of slides. My essay is largely about what happens to the quality of evidence and analysis when passing through slideware. Patches for PP and slide redesigns by commercial artists cannot solve those problems for technical reports.

All history of improvements in human communication is written in terms of improvements in resolution: to produce, for viewers of evidence, more bits per unit time, and more bits per unit area. Slideware is contrary to that history. Trading in reductions in resolution for user convenience or for pitching may useful in mass market products or in commercial art, but not for technical communications. The solution is not to rescue slideware design; the solution is to use a different, better, and content-driven presentation method. On this solution, see our thread PowerPoint Does Rocket Science--and Better Techniques for Technical Reports

entire discussion is available at

Starbucks Squeezed by Dairy Prices

When a company is prefectly 'efficent' they are bogged down by any change in production costs, they do not have any "Inefficency" to curb and contain cost- Starbucks is an example

Starbucks Squeezed by Dairy Prices

By William Spain
CHICAGO (Dow Jones) -- Shares of Starbucks fell to a 20-month low Thursday after the coffee chain's chief financial officer said meeting the top end of its 2007 profit target will be "very challenging."
The company had set a range of earnings of 87 cents to 89 cents a share for the year, but CFO Michael Casey, speaking at a conference in Chicago, cited "rising dairy costs and soft transaction growth" as factors that are weighing on the bottom line.
Starbucks shares (SBUX) closed lower, falling $1.06, or 3.8%, to $26.26 in heavy trading volume that was roughly triple its average. The stock has been on a slow but steady skid since cracking the $40 mark late last year.
Starbucks added that it plans to open 2,400 new stores this year and is targeting 20% revenue growth and a same-store sales rise of 3% to 7%.
David Tarantino of Robert Baird cut his price target on the stock following the news while trimming his earnings per share outlook to reflect the higher cost assumptions.
"While disappointed to be lowering estimates, we maintain our outperform rating," he wrote to investors. "We believe pressure from dairy prices is a transitory issue that is masking a solid underlying outlook for [the second half].
The current valuation makes for "an attractive entry point for a compelling growth story that includes substantial long-term prospects . . . .high returns on capital, and healthy balance-sheet and cash-flow characteristics," he added.
Finally, "we expect sentiment to improve as [Starbucks] demonstrates ability to achieve good results in upcoming periods . . .despite external headwinds."

From TG... to TA

Presentations are always difficult- for most, exception could be Garry Reynolds. We all know that it requires intensive preparation on the topic that one is going to speak, I also feel that it is important that the speaker understand the listeners requirement- which most of them forgets. Yesterday I attended Arab beverage forum held at Dubai, audience comprised of marketers from the Middle East beverage industry.

I happen to listen to a speaker who had his 50-60 odd slides filled with statistics and information which any one in the beverage category would already be having. These numbers ( population,Mkt Share) are bread and butter for a marketer, and all of them would surely have tucked them in their ‘Market Share’ folder somewhere in the notebook. I can bet some people in audience would have had these numbers on their finger tip, at least I saw 4 spelling errors and graphs with numbers all wrong. When the presentation ended the audience pummeled the speaker with some questions that indicated how prepared and well informed the audience was – since the crowd corrected the speaker on some of the numbers. Knowing your TG is not just for hawking a product; it is equally relevant for a speaker also- one should know the TA - Target Audience well.

"precipitous fall" - Expected

After reading this article in NZ herald My assumptions just got strengthened - (which is rooted in increasing US class IV prices )that the decline in prices of SMP/WMP is just months away !

Panic buying hits global dairy trade
By Malcolm Burgess
Fonterra chief executive Andrew Ferrier denied that high prices would burn off demand for dairy.
"Panic buying" appears to have broken out in the global dairy trade as supply constraints ratchet prices up into uncharted territory, according to agricultural forecaster Agrifax.
The latest data from the NZX-owned rural information provider show prices for milk powders jumped 4 per cent, and butter leapt 10 per cent, in the past fortnight in US dollar terms. Some prices for skim milk powder hit almost US$5000 ($6628) a tonne - more than 2 1/2 times last decade's average of US$1900.
"There are signs of panic buying and a wide range of prices are quoted by various sources," Agrifax said. "This is totally uncharted territory."
But Fonterra chief executive Andrew Ferrier denied those giddy prices would burn off demand for dairy, insisting a small number of trades at those levels is nothing new. However he told the Business Herald the full impact on consumers would not be clear until the end of the year.
"We want to ensure that dairy prices are at a level that is not going to have a material impact on demand - we just don't know what that price level is yet."
News of the surge follows the European Union's decision last week to scrap its dairy export subsidies in a move expected to cut dwindling European dairy production further.
Demand for dairy plummeted following spikes in commodity prices in 2000 and 2001, resulting in a dramatic slump in dairy prices and reduced payout to Fonterra shareholders for the 2002 season.
But Ferrier, who heads the world's largest exporter of dairy products, says that was a result of "very different dynamics" - an oversupply of product as opposed to today's shortage.
"We think it's very different than previous cycles because global demand has been so strong, global stocks are at an all-time low and we think there is just not enough [in the way of] pricing dynamics out there to drive a substantial fall."
However he acknowledged that high prices increase supply and tend to reduce demand, so care was needed.
While Ferrier did not predict a "precipitous fall" after the boom, he expected that "over time dairy prices will soften from the current peak and settle at a more palatable level".
However in the next six to nine months he did not see much changing the current supply-demand dynamics behind the dairy boom.
The drought in Australia, increasing use of land to grow corn for biofuels in the US, and Westernised diets in rapidly developing regions such as Asia and the Middle East are driving a surge in dairy prices, and supply can't keep up with demand.
"They just need product," Agrifax founder and market analyst David Meares said. "And it's not there."
He expected the price rises would have some impact upon consumption, especially in less affluent countries.
However, he did not think there would be much impact on developed economies such as the EU and the US.
Although demand in the short term was "very inflexible", the longer-term outlook was less certain. "The consumer hasn't been tested yet," he said.
He said that since no one had predicted the meteoric rise in dairy commodity prices, forecasting when they would come down would be difficult.
If current prices hold, Fonterra's payout for the 2007/08 season could be $6 per kg of milk solids at the current rate of US75c to the kiwi dollar, and go even higher depending on Fonterra's hedging policy, Meares said. "At a US71c conversion, a payout of about $6.40 is possible."

StreetSmart-Streetview !

Google - Streetview offers street smart sellers to hawk their products in virtual world also - with some virtual promotion banners, Menu cards by restaurants, It is indeed exciting,-73.98509&cbp=1,16.9191318327974,0.5,0&ie=UTF8&om=1&ll=40.760366,-73.984584&spn=0.006079,0.01133&z=17

Less is more is less - Patient Autonomy

Barry Schwartz wrote - Modern Torture

285 Type of cookies
100 TV
30 VCR
75 Ice - Teas
175 salad Dressing
275 cereal
40 Tooth Paste

Is it so ? is more choice harmful ?
Choices come from extension of a services or product – where in benefits of an existing product can be ‘stretched’. When a marketer gives choice to the customer it – makes customer ‘engage’ with a product. Entire kids range of products – like beverages, biscuits works on this- engagement – ‘collectables’ – where kids are encouraged to collect different freebies with the products. And all people have there own ‘consideration set’. For Eg: Hundred’s of movies are released across the world every Friday – but we read the review of the movie that we wants to watch and watch the one we want to see.

Read the other viewpoint here

Omega 3 Story

During stone age -humans used to have better diet - then the ratio of Omega 3 to Omega 6 was 1:1. Now the ratio is skewed to 1:30 in some places. The source for Omega 3 is from fish liver & Algae - and for Omega 6 - it is from Sunflower,corn,soy & nuts. It is prudent to have a balance of both omega. I happened to meet a team from Deomega, company based out Fredrikstad , Norway. They sell omega 3- they source the fish from waters of Norway and extracts omega 3 and delivers at your factory gate- so you can mix it in juice, milk or Ice cream.

more on Deomega :

Its all from the desert

It is just remarkable what Al Safi has done - more so it is outregous also.The world's largest integrated dairy farm, Al Safi, is located in the Saudi Arabian desert, 60 miles (100 kilometers) southeast of Riyadh. The dairy is a result of the 1973 Arab oil embargo against Western nations. During the embargo, the Saudi royal family realized their nation couldn't rely on food imports from other countries. Vowing the kingdom would become self-sufficient, the royal family set out to revolutionize agriculture in the mostly arid country.
Through government subsidies, Saudi farmers were able to import irrigation equipment to grow grain. They also imported dairy cattle from Europe, Canada, and the United States. Al Safi, which is owned by the royal family, quickly became the largest dairy in the country and then the world.
Al Safi has more than 29,000 head of Holstein-Friesian cows, which produce 122,000 gallons (462, 000 liters) of milk a day, supplying 33 percent of the kingdom's dairy market. These cows survive in temperatures that drop to freezing in the winter and soar to 115º Fahrenheit (46º Celsius) in the summer. There's no grass in the desert for them to eat, so all their food is grown on the farm. The cows' water is pumped from 6,000 feet (1,800 meters) underground. Each cow uses about 30 gallons (100 liters) a day for drinking (and cooling off) via sprinkler systems in the shed.

Milk it. Sell it. Or complain about it.

Nice use of visual representation - along with a satire of the milk prices ?

A perfect pitch? - Undercover Economist

Economists tend to study ”the market” in the abstract, but some markets are anything but abstract. The Aalsmeer auctions in the Netherlands burst with the colour of more than 20m flowers a day, while Tokyo’s early-morning Tsukiji fish market is enthralling enough to compete for tourist attention with the nightclubs of Roppongi. (The stink of alcohol in the tourist pens of Tsukiji suggests that many visitors have combined both experiences to make a night of it.)These celebrated markets deserve attention from economists as well as tourists. A lot of economics assumes away the details of how market transactions actually work. That is a shame; the late John McMillan, an economist at Stanford, argued that markets will only work well if they are well designed. The whole idea of a market is to allow gains from trade to take place; a badly thought-out market will often fail.There is more than meets the eye even to a simple transaction such as buying fish.The economist Kathryn Graddy once spent a month shadowing a trader at the Fulton Fish Market in New York, rousing herself in the early hours and paying protection money to park her car in a safe spot near the market. She discovered that market traders appeared to charge different prices to different ethnic groups - in particular, Asian buyers tended to win keener prices than white buyers. The likely explanation was that the Asian buyers had more price-sensitive customers in Chinatown.Still, this was a surprising result.Continued at, subscription free.
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